Custom Web Design

To make it earn its keep, your web site needs to be integrated into your company's overall marketing plan. It's really not that difficult! It does take planning, a little extra work and most importantly patience. Rome wasn't built in day and neither was a successful web site marketing campaign. 

The first step to making your web site pay-off is getting potential customers to visit. Below is some useful advice for making that happen.

Make your site easy to find - Your business needs its own web address with an easy to remember URL. Many companies, including HunTel.net offer free space for customer web sites. This is fine for personal sites, but to be successful, businesses need their own URL. For example, which address is easier to remember: www.huntel.net/redtruckphotography or www.redtruckphotography.com. Also, which sounds more professional? 

Search engine registration -

Pay attention to metatags - Metawhats? These are descriptions of your web site built into the site's code that help search engines find it. Without descriptive metatags, people may not find your sight when they use search engines such as Google to find it. HunTel.net's technicians are happy to help you with this issue.

Trade links - Find other businesses in town and on the web who are willing to trade links. You'll be doing yourself and the other company a favor. Some newspapers and community organizations have special "link" pages where you can list your business' web site for free. 

Don't be shy about your URL - Post your URL on other advertising, such as in newspaper ads, your business cards, on the sign in front of your door and anywhere else you can. 

Gaining repeat visits
Okay, if you take the steps seen above, you should begin having people visit your site. Now, how do you get them to come back and more importantly, how do you get them to spend money at your business? Below is advice on making this happen.

Post useful information - Provide potential customers with news they can use. For example, if you own a motorcycle shop, post information about motorcycle care or other subjects your customers may find interesting. If they think you know what you're doing, they'll be more likely to buy products from you and send other customers your way. 

Update, update update - Make sure you change the information on a regular basis. Whether it is a new product or a new staff member, remember to post it on your site. If people don't expect to see new information on your site, why should they visit? 

Put your phone number on the web site: Your phone number or a link to contact information should be prominently displayed on your web site. There are many people who use web pages much like a phone book. If they can't find your number in a second or two, they'll go elsewhere. 

Coupons - Coupons or other special offers are a great way to keep people coming to your site. The best part about on-line coupons is there are no printing costs. 

Newsletter subscription - Put together a monthly e-newsletter and then offer free subscriptions through an on-line form. An e-newsletter doesn't have to be fancy and we can show you how to build one. 

Need more ideas? Ask our web developers. They can offer additional help.